Brand Purpose
EP. 327 Sustainability Champions: Engaging Employees to Drive Change
By involving employees in sustainability efforts, companies can create a more committed, innovative, and responsive workforce, leading to more successful and sustainable business practices. My guest in this episode is Laura Althoff. With extensive experience in coaching and change management, Laura believes that transitions have the potential to provide opportunities for profound growth and success…
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Ep. 302 Organizational Stigma: Boys Will Be Boys
Organizational stigma is widely assumed to be a serious issue in organizations; however, stigma can also lead to positive outcomes. Giorgos Papagiannakis is an Assistant Professor in the Department of Economics at the University of Peloponnese in Greece. In this episode, we discuss with our guest a topic related to greenwashing, brands, organizations, employees, psychology, and sociology…
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Ep. 275 ESG Opportunities: Innovation and Value Creation
Price Waterhouse Cooper’s Global Chairman, Robert E. Moritz, mentioned in a recent interview about ESG : «There is a reality that the world is going to be demanding information on the role you play in society at large and may come in many forms like investors, employees, business partners, and that reality is now.» This phrase was the…
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Ep. 268 The Challenges Female Startup Founders Face
Women who have to start as entrepreneurs or start a startup in any industry – especially those of color – have difficulties obtaining funds from investors. Why do men have more opportunities to progress in their ideas as an entrepreneur and women not? What are the major challenges women face in business, the main and…
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Ep. 250 El minimalismo digital en los individuos y las organizaciones
Es fácil sentirse abrumado en el trabajo o en el día a día estos días, y más aún por el efecto de la pandemia. Entre horarios llenos de correos electrónicos, reuniones y el constante conectar con las redes sociales, las noticias, etc., parece que nunca tenemos tiempo para hacer algo significativo. Seguramente te has preguntado…
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Ep. 238 Cambio en el comportamiento del consumidor en Latino América debido al Coronavirus
Matteo Ceurvels, es analista senior para la región de Latino América de la empresa de investigación y datos eMarketer y Nabil Malouli es el lead de Global Ecommerce strategy & product development en DHL Supply Chain. Ambos me acompañaron para compartir sus puntos de vista de lo que esta ocurriendo en cuanto al ecommerce, retail,…
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Ep. 230 Conversation with David M. Scott and Reiko Scott about their book Fanocracy: Fans into Customers and Customers into Fans
What is Fanocracy for you ? According to web page www.fanocracy.com we can define Fanocracy : The most powerful marketing force in the world isn’t social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It’s fandom. And the good news? Fandom isn’t just for celebrities anymore! It can…
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