Ep. 302 Organizational Stigma: Boys Will Be Boys

Organizational stigma is widely assumed to be a serious issue in organizations; however, stigma can also lead to positive outcomes. Giorgos Papagiannakis is an Assistant Professor in the Department of Economics at the University of Peloponnese in Greece. In this episode, we discuss with our guest a topic related to greenwashing, brands, organizations, employees, psychology, and sociology…

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Ep. 294 Enabling Sustainable Travel Choices

Across all tourism sectors, companies face increasing pressure to adopt more socially sustainable practices and focus on long-term change. We know that travel and tourism is an industry with many challenges in terms of sustainability and ESG metrics. In terms of ESG, several stakeholders and potential ones now require transparency. Josephine Pipits is the Founder of…

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Ep. 222. Jorge Aguilar de Prophet : El Brand Purpose, cómo una empresa tiene la intención de cambiar el mundo para mejor

Todo los profesionales del marketing hablan de branding y todas sus ramas, como el branding en sí, branded content, marketing branding y quizá muchas otras definiciones más. Sin embargo el Brand Purpose (Propósito de Marca), es completamente diferente ya que va más allá de sólo hacer una estrategia de marketing o publicidad. Una de las…

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