Entradas Etiquetadas ‘Branding’
Ep. 314 Behind the Seams: What’s Happening in the Factories in Sri Lanka that Produce Patagonia?
For this episode, we will highlight interesting points from an article published in Follow the Money by Yara van Heugten titled Sustainable clothing brand Patagonia manufactures in the same factories as fast-fashion; textile workers are being exploited. Yara van Heugten is a Dutch investigative journalist. Yara studied economics and business administration at Maastricht University and moved…
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Ep. 305 Exploring the Dark Side of Business, Profit, and History (in Nazi Germany)
How often do we think about the history of a product, brand, or business? In my opinion, people should stop and think highly critically and reflectively. In this important episode, I had the honor of speaking with author and journalist David De Jong about his book «Nazi Billionaires: The Dark History of Germany’s Wealthiest Dynasties.» Barron’s…
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Ep. 302 Organizational Stigma: Boys Will Be Boys
Organizational stigma is widely assumed to be a serious issue in organizations; however, stigma can also lead to positive outcomes. Giorgos Papagiannakis is an Assistant Professor in the Department of Economics at the University of Peloponnese in Greece. In this episode, we discuss with our guest a topic related to greenwashing, brands, organizations, employees, psychology, and sociology…
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Ep. 294 Enabling Sustainable Travel Choices
Across all tourism sectors, companies face increasing pressure to adopt more socially sustainable practices and focus on long-term change. We know that travel and tourism is an industry with many challenges in terms of sustainability and ESG metrics. In terms of ESG, several stakeholders and potential ones now require transparency. Josephine Pipits is the Founder of…
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Ep. 222. Jorge Aguilar de Prophet : El Brand Purpose, cómo una empresa tiene la intención de cambiar el mundo para mejor
Todo los profesionales del marketing hablan de branding y todas sus ramas, como el branding en sí, branded content, marketing branding y quizá muchas otras definiciones más. Sin embargo el Brand Purpose (Propósito de Marca), es completamente diferente ya que va más allá de sólo hacer una estrategia de marketing o publicidad. Una de las…
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Ep.207. Do We Have A Boom In Podcasting? Conversation With Sam Balter, Podcast Marketing Strategist At HubSpot
According to the New York Times Podcast Growth Is Popping in the U.S., Survey Shows, the number of podcast listeners has increased sharply this year, according to a new report. More than half the people in the United States have listened to one, and nearly one out of three people listen to at least one…
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Ep. 187. Frida Vargas Country Manager de Crehana : El estado de la industria creativa
La creatividad es vital para generar nuevas ideas en las empresas y los creativos son parte importante en las estrategias de marketing, con el boom de la tecnología muchas personas tienen acceso a aprender de manera online, en este caso la creatividad y desarrollar o mejorar otras habilidades. Crehana, es una agencia digital que ofrece…
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