Ep. 310 The Crucial Role of History in Deeply Responsible Business

The value of history is a longstanding topic of conversation around the world. And it is even more so when the history is related to businesses and leaders.

How many leaders and thinkers influenced business today?

How important is history in business?

In this episode, I have as a guest Geoffrey Jones, professor of business history at Harvard Business School, we discussed his new book «Deeply Responsible Business: A Global History of Value-Driven Leaders.»

We highlighted some of the characters mentioned in his book and how they had a vision with purpose and social responsibility, including Cadbury, Romney, among others, and how they relate to business and influence today.

Follow Professor Jones’s research at HBS Creating Emerging Markets, where he explores the evolution of business leadership in Africa, Asia, Latin America, and the Middle East.

This conversation took place at Harvard Business School here in Boston.