Ep. 230 Conversation with David M. Scott and Reiko Scott about their book Fanocracy: Fans into Customers and Customers into Fans

Por Juan Carlos Giraldo | 16/01/2020

What is Fanocracy for you ? According to web page www.fanocracy.com we can define Fanocracy : The most powerful marketing force in the world isn’t social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It’s fandom. And the good news? Fandom isn’t just for celebrities anymore! It can…

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