Entradas Etiquetadas ‘Customers’
Ep. 270 Research: Consumers Are Buying More Sustainable Products
I’ve been thinking of how the pandemic pulled the trigger as consumers and changed our habits. Having plenty of informal and casual conversations with my friends, we had the conclusion of how important it is to take care of ourselves, our relatives, and the planet as well. Products that have sustainability initiatives have continued to…
Leer másEp. 230 Conversation with David M. Scott and Reiko Scott about their book Fanocracy: Fans into Customers and Customers into Fans
What is Fanocracy for you ? According to web page www.fanocracy.com we can define Fanocracy : The most powerful marketing force in the world isn’t social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It’s fandom. And the good news? Fandom isn’t just for celebrities anymore! It can…
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