Entradas Etiquetadas ‘Book’
Ep. 305 Exploring the Dark Side of Business, Profit, and History (in Nazi Germany)
How often do we think about the history of a product, brand, or business? In my opinion, people should stop and think highly critically and reflectively. In this important episode, I had the honor of speaking with author and journalist David De Jong about his book «Nazi Billionaires: The Dark History of Germany’s Wealthiest Dynasties.» Barron’s…
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Ep. 237 Karen Dillon: Innovation and Prosperity
I have read many books by the renowned (RIP) Professor Clayton Christensen, but there are two that I feel play an important role in the life of an entrepreneur and these are «How Will You Measure Your Life?» and «The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty», which is co-authored by Karen Dillon and African entrepreneur Efosa…
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Ep. 230 Conversation with David M. Scott and Reiko Scott about their book Fanocracy: Fans into Customers and Customers into Fans
What is Fanocracy for you ? According to web page www.fanocracy.com we can define Fanocracy : The most powerful marketing force in the world isn’t social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It’s fandom. And the good news? Fandom isn’t just for celebrities anymore! It can…
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