Ep. 283 A Great Challenge: Humanizing Marketing In These Times

The pandemic not only changes the way we live and work, and the way companies and marketers approach customers has also changed.

In these challenging times, the message for our customers has to be more human.

Nowadays, society, customers, and stakeholders increasingly demand sustainable products from companies in different ways; what are they doing for the planet, etc.

But the main question is how to reach them through humanized marketing strategy?

Sarah Santacroce has a new approach to reaching them using Humanize Marketing technique. In this episode, she shares her thoughts about this new way to approach customers, the importance of aligning the Sustainable Development Goals (SDGs) with our marketing strategies, purpose, values, and mission.

More than ever it is crucial to work with long-term sustainable strategies to add value to current customers and future generations.

Contact Sarah Santacroce :

LinkedIn : Sarah Santacroce

Web : Humane.Marketing