Ep. 275 ESG Opportunities: Innovation and Value Creation

Price Waterhouse Cooper’s Global Chairman, Robert E. Moritz, mentioned in a recent interview about ESG : «There is a reality that the world is going to be demanding information on the role you play in society at large and may come in many forms like investors, employees, business partners, and that reality is now.» This phrase was the…

Leer más

Ep. 268 The Challenges Female Startup Founders Face

Women who have to start as entrepreneurs or start a startup in any industry – especially those of color – have difficulties obtaining funds from investors. Why do men have more opportunities to progress in their ideas as an entrepreneur and women not? What are the major challenges women face in business, the main and…

Leer más

Ep. 230 Conversation with David M. Scott and Reiko Scott about their book Fanocracy: Fans into Customers and Customers into Fans

What is Fanocracy for you ? According to web page www.fanocracy.com we can define Fanocracy : The most powerful marketing force in the world isn’t social media, email blasts, search ads, or even those 15 second commercials before a YouTube video. It’s fandom. And the good news? Fandom isn’t just for celebrities anymore! It can…

Leer más

Ep. 222. Jorge Aguilar de Prophet : El Brand Purpose, cómo una empresa tiene la intención de cambiar el mundo para mejor

Todo los profesionales del marketing hablan de branding y todas sus ramas, como el branding en sí, branded content, marketing branding y quizá muchas otras definiciones más. Sin embargo el Brand Purpose (Propósito de Marca), es completamente diferente ya que va más allá de sólo hacer una estrategia de marketing o publicidad. Una de las…

Leer más